What is business branding?

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A brand is more than just a logo. A brand represents the company’s values and personality. A strong business brand can help attract new customers and retain the existing ones. Branding is one of the most important aspects of any business. You are telling customers and potential customers what to expect from your products or services, and how your business is different from competitors.

The branding of your business sets the tone for your customers and potential customers, so it’s essential to consider a few things before you develop your business brand.

What are you trying to achieve? And more importantly, does that message translate to customers?

Who is your target audience? Consider everything from age, location, income, and what struggles your products or services can solve for them.

What qualities do you want to be associated with your business? And why customers should choose your company over competitors.

Effective Branding Techniques

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Once you’ve developed branding for your business, it’s time to deploy it with some effective branding methods.

Use your signage to show off your brand’s personality and advertise at the same time by making an excellent lasting impression by offering value and looking after your customers. Taking care of your current customers is the least expensive way to increase sales. When a customer feels like they’ve been taken care of, they tell others about your company. A referral from a friend has more weight than being advertised to, and it’s incredibly cost-effective.

Brand consistency is also vital. Using a style guide can help minimise any issues when it comes to consistent branding. Consistency evokes trust, loyalty and the need to share, just like taking care of your customers does.

3D signage to compliment your business branding

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A custom 3D sign is one of the most seamless ways to bring your business to life and improve brand awareness at the same time. And it also makes a great first impression.

 3D fabricated letters spell out what makes your business different 

by using your brand to convey your company culture and purpose. It’s clear, readable and incredibly versatile when it comes to design options. Ideal for both indoor and outdoor signage, your 3D sign can help you build your brand, advertise your company and let people know where you are. 

Other types of content you can display to increase your business branding:

  • Wayfinding
  • Special offers
  • New product announcements
  • Visitor greetings
  • Advertising products or services

Overall, signage is one of the most effective branding techniques when it comes to getting your name out there. It’s also a cost-effective advertising solution when compared to newspapers and radio advertising. But once you have paid for your sign, it will continue to work as an extra salesperson for your business, 24 hours a day, seven days a week.

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Case Study:

How Modern Visual increased brand awareness with signage

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