Finding a Retail Space
Searching for the right retail space that ticks all the boxes for you when it comes to price, size, location and access is a colossal undertaking for any business owner. But with a few basic considerations in mind, finding the perfect shop location becomes a little easier.
Location and access
Specific things to consider about the location and access of your retail space are the amount of foot traffic, whether it has street frontage, access for deliveries (if required) and parking for customers and staff or access to public transport.
Budget can be one of the top deciding factors when it comes to finding a retail space. And in some cases, it can even determine the locations available. When thinking about your budget, don’t forget to consider things like insurance, shopfitting and moving costs.
Size and amenities
It’s important to consider properties that provide enough space, as well as allow for growth as your business grows. The amenities may also play a role in finding the perfect retail space. Amenities can cover both the property as well as surrounding businesses and amenities.
A retail property that is lacking in space for signage could be a recipe for disaster. Opportunities for signage include A-Frame, wayfinding, pylon, under awning lightbox, banners, electronic signs, and 3D fabricated LED signs.
Without signage, your customer’s probably won’t be able to find you or know what you want them to do once they are in your store. But a creative shopfitting design can help your retail store stand out from the crowd and attract more customers.
Show your brand
Shopfitting your retail space with your ideal customer in mind will ensure you provide a great user experience.
Without sufficient external signage, your customers and potential customers may never find you. Your signage needs to be easily noticed by both foot and road traffic.
Interior signage also needs to be considered when shopfitting your new retail space. From persuasive signage like sale signs to wayfinding signs directing customers to the fitting rooms.
Your new retail space might need to adhere to some regulations. Many shopping centres have guidelines that must be met when it comes to shopfitting, signage and even advertising.
Whether you are establishing a new business or increasing the sales of an existing one, professional signage solutions (LINK 3) can help achieve the best results, attracting new customers, day or night.
Signage options to suit all budgets are:
- Electronic signs
- Window displays
- 3D fabricated LED
In a highly competitive industry like retail, a business can’t thrive unless a few key areas are met. Making sure customers and potential customers know who you are and where you are is vital to your success.